It takes a lot of effort to build culture, and it takes very little to destroy it.
A recent study revealed that 75% of workers cited Company Culture as the primary factor that influenced their decision to work at a company; for many, culture ranked higher than salary. It might be surprising to hear but job seekers are likely to pass on a “perfect job” if the Corporate Culture isn’t a good fit.
So what exactly is Corporate Culture and how do you create culture that builds retention. Read on to learn more.
What is Company Culture?
In short, Company Culture is simply the way things are done in an organization.
Every company has values, rules, and unspoken routines that make it a one-of-a-kind entity. Some are formal and some are informal but your culture bleeds into everything: the way you handle problems, the way employees interact with each other, and the way your leadership team carries itself.
It doesn’t stop there, culture also sets the tone for virtually every interaction your employees have with your customers. From emails to face-to-face interactions, your Company Culture is constantly on display in your employees to your customers. For your clients, it really doesn’t matter what you say to them, what you DO is what they’ll remember. This is why having a motivated workforce that both believes in the company mission and feels supported by their team is so key to building and fostering client relationships.
How do you build positive Company Culture?
Positive Company Culture trickles down to every aspect of your business. It can be seen in communications in your office, the way your team interacts, how your team behaves, and how your people connect with one another.
Good Company Culture will foster both engagement and retention. Conversely, bad Company Culture will emphasize punishment and reward the wrong behaviors. It’s hard to see how far reaching the effect of Company Culture is because its impact is both internal and external; intrinsic and extrinsic.
Signs of a bad Company Culture can look like toxic employee gossip, high turnover rates, and overall poor morale. If you’re noticing the beginnings to these behaviors, now is the time to act. Prioritizing Company Culture is a choice. It starts with hiring the right people to do the right jobs and continues with intentional effort. Building a great Company Culture requires thoughtful leadership, time, attention to details, and is not really based on compensation
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Building culture should be fun and rewarding. If you need help cultivating a positive Company Culture, reach out to us at marketing@corpstrat.com